How We Rank

A rating of five stars, based on multiple attributes per ranking category, was given to reflect the capabilities of each brand’s digital assets and properties.



Mobile Commerce

A mobile app that includes mobile payments, mobile loyalty, and pre-ordering creates a personalized, compelling user experience that drives customers into the store and increases basket size. We used the following criteria to evaluate each brand’s mobile commerce experience:

  • App Performance
  • Ease of Use
  • Mobile Payments
  • Last Updated
  • Loyalty Program
  • App Store Reviews
  • Pre-order
  • App Store Rating
  • Payment Options
  • Mobile Pay at Pump
  • Loyalty Program Mechanics
  • Number of Downloads
  • Personalization
  • Date Launched
  • UX/UI

Connected Car

Utilizing the car’s infotainment system for payments and pre-order will add convenience and enhance the in-car experience for customers. We used the following criteria to evaluate each brand’s connected car services:

  • Car Platforms
  • Ease of Use
  • Notifications
  • Payment options
  • Payment
  • Loyalty
  • Pre-order
  • Diagnostic
  • UX/UI


A website is still the go-to place for many customers to get information about the company’s products, services, and locations. This is why it is of importance to create a meaningful experience for customers to increase brand loyalty. We used the following criteria to evaluate websites:

  • UX/UI
  • Mobile Responsiveness
  • Loyalty Program Promotion
  • Loyalty Program Sign up Process
  • Personalization
  • App Promotion  
  • Content        

Social Media

Each company should leverage social media as a tool to engage with its customers. Sharing meaningful content and interacting with customers can help gain valuable customer insight and loyalty. We used the following criteria to evaluate social media performance:

  • Brand Responsiveness
  • Use of Channels
  • Frequency of Posts
  • Use of Media
  • Creativity of Content
  • Loyalty Program Promotion
  • Level of Engagement
  • Customer Interaction
  • Number of Followers